Bill Maxwell came to the University of Iowa in July of 1997 as Director of Athletic Performance. Maxwell is responsible for Men’s Basketball. Prior to joining the Hawkeyes in 1997, Maxwell served as assistant strength and conditioning coach at the University of Kansas (1991-97). He oversaw strength and conditioning programs for the Jayhawk Olympic sports, including basketball, baseball and swimming and diving. He also assisted with the Kansas football program.

Maxwell earned his bachelor's degree in physical education from East Carolina University in 1990, where he competed for the Pirate football team. Maxwell served as a graduate assistant strength and conditioning coach at Kansas before becoming a fulltime member of the Kansas staff. He also earned a master's degree in education from Graceland University in May 2009. 

Maxwell was named a Master Strength and Conditioning Coach by the Collegiate Strength and Conditioning Coaches Association (CSCC) in May 2009, a certified Functional Range Conditioning Mobility Specialist (FRCms) through Functional Anatomy Seminars, and is also CPR/AED certified.